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About
About Pragati Ventures
Our Founding Philosophy
Pragati Naturals was founded on a simple yet powerful belief: that high-quality, healthy food should be a right, not a luxury.
This vision was brought to life by our founders,
Arjun Madhavan and Dr. Niveditha K. Namboothiri.
They recognized a critical gap in the market — the need for genuinely superior products that were accessible to every household.
Their combined expertise and commitment established the foundational principle of Pragati Naturals: to meticulously source and deliver products that meet the highest standards of quality, while simultaneously innovating to keep them affordable.
testimonials
What Our Customers
Are Saying
“This is the purest coconut oil I’ve ever used. The aroma itself tells you it’s natural and fresh. I use it for cooking and also for my daughter’s hair — the results are amazing!”
Anjali Nair
Kochi, Kerala
“I switched from refined oils to Pragati’s pure coconut oil for my meals, and it made a huge difference. It feels light, tastes great, and I can tell it’s truly cold-pressed.”
Rohit Shetty
Bengaluru, Karnataka
“As an Ayurvedic doctor, I always recommend Pragati Ventures’ coconut oil to my patients. It’s authentic, unrefined, and retains all the natural benefits essential for skin, hair, and overall wellness.”
Dr. Meera Krishnan
Ayurvedic Practitioner, Chennai
“Being from Kerala, I’ve used coconut oil all my life — but this one reminded me of the traditional oil we used to make at home. It’s pure, aromatic, and perfect for both cooking and hair care.”
Suma Rajan
Thiruvananthapuram, Kerala
“The quality is outstanding. I ordered online, and the packaging was clean, leak-proof, and eco-friendly. It’s now my go-to oil for everything from frying to moisturizing.”
Vivek Patel
Mumbai, Maharashtra
Our Commitment to Accessibility
Our core mission extends beyond simply selling products; it is centered on democratizing well-being.
We firmly believe that good health, nurtured by pure and wholesome nutrition, must be available to people across all socioeconomic backgrounds.
Our strategic focus is on efficient operations and transparent pricing to ensure that our premium offerings remain within reach.
Our enduring vision is to expand our reach, ensuring that more customers can consistently enjoy the benefits of Pragati Naturals’ high-quality products without having to compromise on their budget.
Our Experts
Meet Our Team
Arjun Madhavan
Founder
Dr. Niveditha
Co-Founder, Ayurvedic Doctor
ELIOT STONE
Founder
ASTON DOE
Designer
CAMELIA DOE
Support
JANE STARK
Marketing
